The market research firm’s November/December 2020 Survey of Pet Owners revealed that 41% of pet owners are paying closer attention to their pets’ health and wellness because of COVID-19, with 14% changing the health care products they buy their pets.
And this has resulted in sales of pet supplements increasing 21% in 2020 to reach nearly $800 million. US retail sales of pet supplements are predicted to exceed $1 billion by 2025.
“Interest in pet supplements has risen across the board, but condition-specific formulations directly related to COVID-19 concerns, such as those boosting the immune system and offering stress-reducing or anxiety-reducing benefits, have seen demand soar,” said David Sprinkle, research director for Packaged Facts.
NASC President: People are spending more time with their animals, and they’re more attuned to their health
The report’s findings echo comments made by Bill Bookout, president of the National Animal Supplement Council (NASC), last month. Speaking to NutraIngredients-USA, Bookout said: “I think the unanticipated consequence – in a positive direction for supplements on the animal side – of [the pandemic] seems to have caused the market to increase and expand, and it appears that it is sustainable.
“I think that people are spending more time at home, they’re spending more time with their animals, they’re attuned more closely to their health and their behavior, and at the end of the day people think of companion animals as extended family members so they want to do the best for them as they do for themselves,” added Bookout.
Immunity and stress management
According to the Packaged Facts report, stress and anxiety management was one of the big winners in the pet supplement category in 2020, with changing habits and schedules, or an influx of new pets into households taking time to acclimate to their new environments.